HNB Assurance PLC unveiled the results of its recent survey, conducted in partnership with Great Place to Work. The findings revealed an impressive Employee Net Promoter Score (eNPS) of 38%, drastically outpacing the international average of 27%, within the insurance industry. The eNPS is a critical metric that measures employee satisfaction and loyalty, providing valuable insights into the overall health of the organization. It reflects how likely employees are to recommend their workplace to others, serving as a key indicator of engagement and morale.
Over the past few years, HNB Assurance has experienced an impressive growth trajectory, achieving and maintaining double the rate of the industry's growth. With the company keen on sustaining this steady advance, it is crucial to continually understand and nurture its internal health. This is where the eNPS proves invaluable, offering valuable insights into employee sentiment and identifying areas for improvement.
Mr. Lasitha Wimalaratne, CEO of HNB Assurance, expressing his thoughts stated, "This exceptional eNPS score is not just a number, it reflects the deep engagement and satisfaction of our employees – which I’m extremely proud of. It also speaks volumes about the positive work environment we have cultivated, where every team member feels valued and empowered. As we set out to attain our ambitious target of reaching 10% market share by 2026, our people remain the heart of this journey, propelling us toward our goals with their relentless passion and drive. I must also add that this achievement is not a one-time event but the result of a progressive journey. Over the years, we have invested and meticulously curated initiatives, benchmarking both global and local best practices, to continually enhance our internal environment and achieve this significant milestone."
The company’s commitment to excellence has been recognized through several prestigious awards, including being named one of the 70 Best Workplaces in Asia in 2022. Additionally, HNB Assurance received the Women-Friendly Workplace Awards 2023, hosted by Satyn Magazine, AICPA and CIMA. The organization was also honored as a Company with Great Managers in both 2023 and 2024.
Mr. Navin Rupasinghe, Head of HR at HNB Assurance, elaborated on the initiatives contributing to this success, "We place immense value on the voices of our employees, recognizing that their insights are crucial to our growth. In terms of development, we offer extensive training and career development opportunities to ensure that our employees are continuously growing and advancing in their careers. Our holistic wellness initiatives, including the In.She program, caregiver leave, paternity leave and education reimbursements, are all integral parts of our commitment to creating a supportive and inclusive workplace. These initiatives are designed to meet the diverse needs of our employees and help us foster a positive work environment where everyone feels valued and empowered. As we move forward, we want to attract the best talent and continue to not only meet but exceed the expectations of our employees, while ensuring that HNB Assurance remains a great place to work for everyone."
Jul
HNB Life PLC entered a Memorandum of Understanding (MOU) with the Government Medical Officers' Association (GMOA), marking the beginning of a strategic collaboration aimed at delivering enhanced value and protection solutions to medical professionals across Sri Lanka.Through this collaboration, GMOA members will gain access to tailored life insurance solutions from HNB Life, complemented by a range of exclusive benefits and value-added features designed to support their long-term financial security and protection needs.Speaking at the MOU signing, Executive Director / Chief Executive Officer of HNB Life PLC, Lasitha Wimalaratne, stated, "At HNB Life, we are committed to creating meaningful solutions that address the evolving needs of different customer segments. This MOU signing with GMOA represents an important step in extending specialized protection and wealth creation opportunities to Sri Lanka's medical community. We are pleased to collaborate with GMOA and offer enhanced benefits, enabling members to secure their future and that of their loved ones with greater confidence."Sharing his thoughts, Dr. Sanjeewa Tennekone, President of GMOA, stated, "The wellbeing and financial security of our members remain a priority for the GMOA. We are pleased to enter into this collaboration with HNB Life, which offers our membership access to a tailored solution with added benefits. We believe this initiative will provide meaningful value and support our members in planning for their long-term financial goals."Commenting on the significance of the collaboration, Harindra Ramasinghe, Executive Vice President / Chief Business Officer Advisor Distribution of HNB Life PLC, stated, "Medical professionals dedicate their lives to caring for others, and it is equally important that they have access to financial solutions that safeguard their own future. Through this collaboration, we are able to provide GMOA members with a comprehensive proposition that combines investment, protection, long-term value, and exclusive benefits designed to complement their professional and personal aspirations."Mr. Prabath Sugathadasa, Secretary of the GMOA, stated, "This collaboration with HNB Life reflects our ongoing commitment to identifying opportunities that enhance the overall wellbeing of our members. Beyond professional development, financial security is an important aspect of long-term stability for medical professionals. We are pleased to collaborate with HNB Life to provide our members with access to tailored life insurance solutions and exclusive benefits that will support them in planning for the future with confidence."
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Jul
As part of its ongoing transformation journey following the transition to HNB Life, the company has introduced a refreshed professional identity for its sales force along with a new digital learning platform. These initiatives reflect HNB Life’s commitment to building a digitally enabled and highly skilled team focused on delivering greater value to customers.HNB Life has elevated the traditional “Advisor” role to “Life Planner”, marking a significant step in strengthening professionalism and enhancing the way its sales force engages with customers. This new identity reflects a more modern and purpose-driven approach, where Life Planners go beyond providing financial advice to become trusted partners who understand life goals, offer meaningful guidance, and help customers plan their financial future with confidence.This transformation is driven by the belief that customers today expect more than advice. They seek professionals who can support them through different life stages with clarity and trust.Speaking on the initiative, Mr. Harindra Ramasinghe, EVP / Chief Business Officer, Advisor Distribution Channel of HNB Life, stated: “This transformation marks an important step in how we prepare our people for the future. With the introduction of the Life Planner identity and NexE, we are not just enhancing training, we are reshaping how our advisors grow, think, and deliver value. Our focus is to build a highly capable, digitally empowered team that can guide customers with confidence through every stage of life. This is a key milestone in strengthening both our people and our purpose as HNB Life.”To support this elevated role and enable continuous development, HNB Life has introduced NexE, the new identity of its Learning Management System (LMS). NexE is derived from the phrase “Next Era of Education” and represents a next-generation digital learning platform designed exclusively for HNB Life Life Planners.Senior Vice President / Head of Training & Development at HNB Life, Mr. Shiran Fernando, added, “NexE is more than a learning platform, it is a Personal Growth Engine designed to support continuous development at every stage of a Life Planner’s journey. It enables learning that is flexible, structured, and outcome-driven, ensuring our teams are equipped with the right knowledge and skills at the right time. By combining digital learning with clear career pathways, we are creating an environment where growth is continuous and performance is future-ready. This learning journey will also directly support the transition into the Life Planner role, helping our salesforce strengthen the capabilities needed to succeed in this elevated identity”
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Jun
As HNB Life enters a new chapter following its transition from HNB Assurance to HNB Life, the company continues to build on a proud 25-year legacy of protecting and empowering Sri Lankans. Marking this milestone through meaningful community engagement, HNB Life celebrated the Vesak season with a series of initiatives centered on gratitude, togetherness, and shared blessings.The celebrations commenced with a special effort to recognize and promote local entrepreneurs who contribute to the vibrant Vesak season each year. By shining a spotlight on small business owners operating Vesak-related stalls and ventures, HNB Life sought to support their livelihoods while encouraging the entrepreneurial spirit that strengthens communities across the country.The company further extended its involvement through a series of activities at Lankaramaya in Anuradhapura, including the painting of the sacred stupa and participation in several Vesak-related community events, bringing together employees, partners, and well-wishers.As HNB Life begins this new era, the Vesak season served as a meaningful reminder of the relationships and trust that have shaped the company's journey over the past 25 years. The transition from HNB Assurance to HNB Life represents more than a change in name, it reflects the company's continued evolution and renewed commitment to helping individuals and families protect what matters most while achieving long-term financial wellbeing.The Vesak initiatives were carried out with the intention of sharing positivity and seeking blessings for customers, employees, business partners, and communities across Sri Lanka. They also serve as a precursor to a series of Poson-related activities planned for the coming weeks, further reinforcing the company's commitment to engaging with communities and celebrating the values that bring people together.
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