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HNBA and HNBGI Celebrate Insurance Month with a Renewed Pledge to Protect

As the nation joins hands to celebrate Insurance Month, HNB Assurance (HNBA) and its fully owned subsidiary, HNB General Insurance (HNBGI), stand at the forefront of the celebrations, highlighting their steadfast commitment to safeguarding the well-being and aspirations of all Sri Lankans. HNBA and HNBGI, two relatively young companies have made impressive strides in terms of growth over the past couple of years, which is a testament to the trust earned by the two companies within a short span of time. At the heart of this year’s celebration, for both HNBA and HNBGI, lies a focus on innovative insurance offerings that cater to the many requirements and needs of all Sri Lankans. From health to home, travel to trade, savings to investments, both HNBA and HNBGI have crafted solutions that anticipate risks, adjust to changing times and ensure that every policyholder receives the protection they need and deserve. Mr. Lasitha Wimalaratner, CEO of HNB Assurance, stated “Insurance month is about us as an industry being able to come together and remind ourselves and reaffirm our commitment of the service we offer. As we celebrate and reflect on the importance of insurance, we want our stakeholders and customers at HNB Assurance to experience value and perceive insurance beyond just a transaction. We firmly believe that insurance, as an offering, can be a national service that significantly contributes to the country's resilience and growth. This belief has been the driving force behind our continuous efforts towards product innovation and excellence. One remarkable outcome of this commitment is our premium health product, Supreme Health Unlimited, which stands arguably as the best in the market. Furthermore, our remarkable growth in the Advisor and Bancassurance channels have garnered international recognition. We are honored to have secured the Best Bancassurance Award for three consecutive years. While our Innovative Distribution Initiatives have also been acknowledged by Insurance Asia Awards 2023, where we were bestowed with the Most Innovative Distribution Initiative Award. These accolades reinforce our commitment to not only serve and address the insurance needs of our customers but also reshape the industry with groundbreaking initiatives. Mr. Sithumina Jayasundara, CEO of HNB General Insurance, said, "I believe our role and aim as a company is to provide a sense of security for our customers in an unpredictable world. This is why we continuously develop insurance products that not only offer financial protection but also align with emerging trends. As an industry, it is clear that we have come a long way, especially over the past couple of years, where we have been predominantly driven by technological advancements. I believe HNBGI stands as a prime examples of how a company can adapt, innovate and thrive in today’s digital age, even while confronting tough economic challenges. As we celebrate Insurance month, I would like to remind myself and all our stakeholders that our responsibility as an organization extends beyond just policy documents. It's about trust and partnership. This is why we have been able to grow year on year, quarter on quarter at almost twice the industry growth rate. Furthermore, I’m excited to share the news of a new product launch expected later this month, which will revolutionize our motor insurance offering. Lastly, as Sri Lanka strives towards economic recovery, HNBGI remains dedicated to empowering individuals and businesses of all sizes. Our focus is on providing customized insurance offerings that safeguard our customers, whereby enabling our country’s economic growth.

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07

Jul

HNB Life Signs MOU with GMOA to Extend Exclusive Benefits to Members

HNB Life PLC entered a Memorandum of Understanding (MOU) with the Government Medical Officers' Association (GMOA), marking the beginning of a strategic collaboration aimed at delivering enhanced value and protection solutions to medical professionals across Sri Lanka.Through this collaboration, GMOA members will gain access to tailored life insurance solutions from HNB Life, complemented by a range of exclusive benefits and value-added features designed to support their long-term financial security and protection needs.Speaking at the MOU signing, Executive Director / Chief Executive Officer of HNB Life PLC, Lasitha Wimalaratne, stated, "At HNB Life, we are committed to creating meaningful solutions that address the evolving needs of different customer segments. This MOU signing with GMOA represents an important step in extending specialized protection and wealth creation opportunities to Sri Lanka's medical community. We are pleased to collaborate with GMOA and offer enhanced benefits, enabling members to secure their future and that of their loved ones with greater confidence."Sharing his thoughts, Dr. Sanjeewa Tennekone, President of GMOA, stated, "The wellbeing and financial security of our members remain a priority for the GMOA. We are pleased to enter into this collaboration with HNB Life, which offers our membership access to a tailored solution with added benefits. We believe this initiative will provide meaningful value and support our members in planning for their long-term financial goals."Commenting on the significance of the collaboration, Harindra Ramasinghe, Executive Vice President / Chief Business Officer Advisor Distribution of HNB Life PLC, stated, "Medical professionals dedicate their lives to caring for others, and it is equally important that they have access to financial solutions that safeguard their own future. Through this collaboration, we are able to provide GMOA members with a comprehensive proposition that combines investment, protection, long-term value, and exclusive benefits designed to complement their professional and personal aspirations."Mr. Prabath Sugathadasa, Secretary of the GMOA, stated, "This collaboration with HNB Life reflects our ongoing commitment to identifying opportunities that enhance the overall wellbeing of our members. Beyond professional development, financial security is an important aspect of long-term stability for medical professionals. We are pleased to collaborate with HNB Life to provide our members with access to tailored life insurance solutions and exclusive benefits that will support them in planning for the future with confidence."

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02

Jul

HNB Life Strengthens Salesforce with Introduction of Life Planner Identity and Launch of NexE

As part of its ongoing transformation journey following the transition to HNB Life, the company has introduced a refreshed professional identity for its sales force along with a new digital learning platform. These initiatives reflect HNB Life’s commitment to building a digitally enabled and highly skilled team focused on delivering greater value to customers.HNB Life has elevated the traditional “Advisor” role to “Life Planner”, marking a significant step in strengthening professionalism and enhancing the way its sales force engages with customers. This new identity reflects a more modern and purpose-driven approach, where Life Planners go beyond providing financial advice to become trusted partners who understand life goals, offer meaningful guidance, and help customers plan their financial future with confidence.This transformation is driven by the belief that customers today expect more than advice. They seek professionals who can support them through different life stages with clarity and trust.Speaking on the initiative, Mr. Harindra Ramasinghe, EVP / Chief Business Officer, Advisor Distribution Channel of HNB Life, stated: “This transformation marks an important step in how we prepare our people for the future. With the introduction of the Life Planner identity and NexE, we are not just enhancing training, we are reshaping how our advisors grow, think, and deliver value. Our focus is to build a highly capable, digitally empowered team that can guide customers with confidence through every stage of life. This is a key milestone in strengthening both our people and our purpose as HNB Life.”To support this elevated role and enable continuous development, HNB Life has introduced NexE, the new identity of its Learning Management System (LMS). NexE is derived from the phrase “Next Era of Education” and represents a next-generation digital learning platform designed exclusively for HNB Life Life Planners.Senior Vice President / Head of Training & Development at HNB Life, Mr. Shiran Fernando, added, “NexE is more than a learning platform, it is a Personal Growth Engine designed to support continuous development at every stage of a Life Planner’s journey. It enables learning that is flexible, structured, and outcome-driven, ensuring our teams are equipped with the right knowledge and skills at the right time. By combining digital learning with clear career pathways, we are creating an environment where growth is continuous and performance is future-ready. This learning journey will also directly support the transition into the Life Planner role, helping our salesforce strengthen the capabilities needed to succeed in this elevated identity”

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17

Jun

HNB Life Engages Communities Through Vesak Season Activities

As HNB Life enters a new chapter following its transition from HNB Assurance to HNB Life, the company continues to build on a proud 25-year legacy of protecting and empowering Sri Lankans. Marking this milestone through meaningful community engagement, HNB Life celebrated the Vesak season with a series of initiatives centered on gratitude, togetherness, and shared blessings.The celebrations commenced with a special effort to recognize and promote local entrepreneurs who contribute to the vibrant Vesak season each year. By shining a spotlight on small business owners operating Vesak-related stalls and ventures, HNB Life sought to support their livelihoods while encouraging the entrepreneurial spirit that strengthens communities across the country.The company further extended its involvement through a series of activities at Lankaramaya in Anuradhapura, including the painting of the sacred stupa and participation in several Vesak-related community events, bringing together employees, partners, and well-wishers.As HNB Life begins this new era, the Vesak season served as a meaningful reminder of the relationships and trust that have shaped the company's journey over the past 25 years. The transition from HNB Assurance to HNB Life represents more than a change in name, it reflects the company's continued evolution and renewed commitment to helping individuals and families protect what matters most while achieving long-term financial wellbeing.The Vesak initiatives were carried out with the intention of sharing positivity and seeking blessings for customers, employees, business partners, and communities across Sri Lanka. They also serve as a precursor to a series of Poson-related activities planned for the coming weeks, further reinforcing the company's commitment to engaging with communities and celebrating the values that bring people together.

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