The highly anticipated HNBA Sales Convention, a celebration of exceptional achievement, collaboration and excellence, was recently held at the Hilton Colombo. This stellar event served as a platform to honor and felicitate the very best of HNBA's sales force, whose exceptional prowess helped HNBA record one of the best year’s ever recorded in the company’s history. The event was graced by the Chairperson of HNB Assurance PLC and HNB General Insurance Limited Mrs. Rose Cooray, Board Directors, CEOs of HNB Assurance and its wholly owned subsidiary HNB General Insurance Limited, Corporate Management Committee members along with other invitees, sales staff and their spouses. A total of 350 plus awards were handed out under the categories Bronze, Silver, Gold, Super Gold, Premier Gold and Grand Awards, recognizing the efforts of those from the Advisor Distribution Channel. Further, the 81 MDRT winners along with the 02 COT winners were felicitated during the event. The pinnacle award of the night for ‘Best Sales Advisor’ was awarded to Ms. Shamali Liyanage, who won the award for the second consecutive year. Speaking at the event, Mrs. Rose Cooray, Chairperson of HNB Assurance PLC and HNB General Insurance Limited, expressed her admiration and conveyed her best wishes to the winners, stating "I’m delighted to be present here today where we recognize and honor our top advisors, whose unwavering dedication has immensely contributed to our company's resounding success in 2022. A lot of us expected the Covid 19 pandemic to accelerate and replace face-to-face selling with digital alternatives, however, you have all proven that the human touch still plays a vital role in the insurance industry, especially in building confidence and loyalty among our valued customers. So, my congratulations to all the winners tonight, may you grow from strength to strength.” Chasing after a very ambitious target of attaining a 10% market share in 05 years, HNBA CEO, Mr. Lasitha Wimalaratne was full of praise for his team for recording the best year in the company’s history, “We’ve made great headway into achieving our goal of 10 in 05. If we maintain this momentum and passion, while continuing to stay ahead of the industry growth, we certainly can achieve that number. I’m extremely grateful to each one of you for supporting our company’s goals and driving them individually and collectively. So, tonight is dedicated to all of you, to celebrate your incredible achievements and outstanding performance. I firmly believe that these achievements celebrated tonight will only propel us forward, motivate and help us emerge as a better organization. As I extend my heartiest congratulations to our top performers, I emphasize again, you – our people, remain the driving force behind our success and we will continue to support and provide you with all necessary resources required to excel in your roles.” The remarkable success of 2022 was attributed to the sheer determination of the Advisor distribution team, “The advisor distribution channel grew and contributed 53% to the total company’s GWP, and 60% to the company’s new business premium, during one of the most turbulent years we’ve seen in the recent past.” Opined, Chief Business Officer / GM – Advisor Distribution Channel of HNBA, Mr. Harindra Ramasinghe. "The strength of HNBA's Sales Force was reflected in our financial achievements throughout 2022. We will continue to strengthen our highly professional and performance-driven sales force to capture new market segments across the island and expand our footprint. I am extremely proud of your accomplishments and have no doubt that even greater achievements await us as we embrace new technology and continue to improve our customized solutions. Congratulations to all winners tonight, I am confident that you will all continue to inspire and overcome every obstacle and keep the HNBA banner flying high.”
Jul
HNB Life PLC entered a Memorandum of Understanding (MOU) with the Government Medical Officers' Association (GMOA), marking the beginning of a strategic collaboration aimed at delivering enhanced value and protection solutions to medical professionals across Sri Lanka.Through this collaboration, GMOA members will gain access to tailored life insurance solutions from HNB Life, complemented by a range of exclusive benefits and value-added features designed to support their long-term financial security and protection needs.Speaking at the MOU signing, Executive Director / Chief Executive Officer of HNB Life PLC, Lasitha Wimalaratne, stated, "At HNB Life, we are committed to creating meaningful solutions that address the evolving needs of different customer segments. This MOU signing with GMOA represents an important step in extending specialized protection and wealth creation opportunities to Sri Lanka's medical community. We are pleased to collaborate with GMOA and offer enhanced benefits, enabling members to secure their future and that of their loved ones with greater confidence."Sharing his thoughts, Dr. Sanjeewa Tennekone, President of GMOA, stated, "The wellbeing and financial security of our members remain a priority for the GMOA. We are pleased to enter into this collaboration with HNB Life, which offers our membership access to a tailored solution with added benefits. We believe this initiative will provide meaningful value and support our members in planning for their long-term financial goals."Commenting on the significance of the collaboration, Harindra Ramasinghe, Executive Vice President / Chief Business Officer Advisor Distribution of HNB Life PLC, stated, "Medical professionals dedicate their lives to caring for others, and it is equally important that they have access to financial solutions that safeguard their own future. Through this collaboration, we are able to provide GMOA members with a comprehensive proposition that combines investment, protection, long-term value, and exclusive benefits designed to complement their professional and personal aspirations."Mr. Prabath Sugathadasa, Secretary of the GMOA, stated, "This collaboration with HNB Life reflects our ongoing commitment to identifying opportunities that enhance the overall wellbeing of our members. Beyond professional development, financial security is an important aspect of long-term stability for medical professionals. We are pleased to collaborate with HNB Life to provide our members with access to tailored life insurance solutions and exclusive benefits that will support them in planning for the future with confidence."
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Jul
As part of its ongoing transformation journey following the transition to HNB Life, the company has introduced a refreshed professional identity for its sales force along with a new digital learning platform. These initiatives reflect HNB Life’s commitment to building a digitally enabled and highly skilled team focused on delivering greater value to customers.HNB Life has elevated the traditional “Advisor” role to “Life Planner”, marking a significant step in strengthening professionalism and enhancing the way its sales force engages with customers. This new identity reflects a more modern and purpose-driven approach, where Life Planners go beyond providing financial advice to become trusted partners who understand life goals, offer meaningful guidance, and help customers plan their financial future with confidence.This transformation is driven by the belief that customers today expect more than advice. They seek professionals who can support them through different life stages with clarity and trust.Speaking on the initiative, Mr. Harindra Ramasinghe, EVP / Chief Business Officer, Advisor Distribution Channel of HNB Life, stated: “This transformation marks an important step in how we prepare our people for the future. With the introduction of the Life Planner identity and NexE, we are not just enhancing training, we are reshaping how our advisors grow, think, and deliver value. Our focus is to build a highly capable, digitally empowered team that can guide customers with confidence through every stage of life. This is a key milestone in strengthening both our people and our purpose as HNB Life.”To support this elevated role and enable continuous development, HNB Life has introduced NexE, the new identity of its Learning Management System (LMS). NexE is derived from the phrase “Next Era of Education” and represents a next-generation digital learning platform designed exclusively for HNB Life Life Planners.Senior Vice President / Head of Training & Development at HNB Life, Mr. Shiran Fernando, added, “NexE is more than a learning platform, it is a Personal Growth Engine designed to support continuous development at every stage of a Life Planner’s journey. It enables learning that is flexible, structured, and outcome-driven, ensuring our teams are equipped with the right knowledge and skills at the right time. By combining digital learning with clear career pathways, we are creating an environment where growth is continuous and performance is future-ready. This learning journey will also directly support the transition into the Life Planner role, helping our salesforce strengthen the capabilities needed to succeed in this elevated identity”
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Jun
As HNB Life enters a new chapter following its transition from HNB Assurance to HNB Life, the company continues to build on a proud 25-year legacy of protecting and empowering Sri Lankans. Marking this milestone through meaningful community engagement, HNB Life celebrated the Vesak season with a series of initiatives centered on gratitude, togetherness, and shared blessings.The celebrations commenced with a special effort to recognize and promote local entrepreneurs who contribute to the vibrant Vesak season each year. By shining a spotlight on small business owners operating Vesak-related stalls and ventures, HNB Life sought to support their livelihoods while encouraging the entrepreneurial spirit that strengthens communities across the country.The company further extended its involvement through a series of activities at Lankaramaya in Anuradhapura, including the painting of the sacred stupa and participation in several Vesak-related community events, bringing together employees, partners, and well-wishers.As HNB Life begins this new era, the Vesak season served as a meaningful reminder of the relationships and trust that have shaped the company's journey over the past 25 years. The transition from HNB Assurance to HNB Life represents more than a change in name, it reflects the company's continued evolution and renewed commitment to helping individuals and families protect what matters most while achieving long-term financial wellbeing.The Vesak initiatives were carried out with the intention of sharing positivity and seeking blessings for customers, employees, business partners, and communities across Sri Lanka. They also serve as a precursor to a series of Poson-related activities planned for the coming weeks, further reinforcing the company's commitment to engaging with communities and celebrating the values that bring people together.
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