HNBA Assurance PLC (HNBA) felicitated themaestrosof theAdvisor Force at the recently held Annual Sales Convention. The 13thSales Convention of HNBA was held attheCitrusHotel, Waskaduwa. This nightof celebrationwas graced by the presence ofChairperson of HNBA and its fully owned subsidiary,HNB General Insurance Limited (HNBGI), Mrs. Rose Cooray as Chief Guest,Members ofthe Board of Directors of HNBA together with the Management of HNBA and HNBGI. The theme of the night highlighted the MayanCivilization, depictingbravery, strengthand innovativenessof the Advisor Channel and the Company.
Sharing her thoughts, Chairperson of HNBA & HNBGI Mrs. Cooray stated “this star-studdednight celebratesthe extraordinary performance of our Advisor Force. The Advisor Force has proven to bethe backbone of the insuranceindustry and has played a pivotal role inbringing the Company where it is today. I‟m extremely pleased on the performance of our Advisor Forcedelivered during 2017andhonored to witness their great achievements”.
Managing Director/CEO of HNBA and HNBGI Mr. Deepthi Lokuarachchi, shared his thoughts stating, “tonightwe laud and honor the go-getters of our AdvisorForcefor their commitment, dedication and more importantly for their significant contribution towards business growth. The Advisor Force generates a Gross Written Premium (GWP) accounting for 70% of the total GWP and over the years, the Advisor Forcehas
immensely contributedto the success of the Companyby capturing growth opportunities as well as intrailblazing andseizing potentialmarket segments”.
Speaking at the event, Chief Operating Officer of HNBA, Mr. Prasantha Fernando stated “tonight we celebrate and pay tribute to our Advisor Forcewhichhas shown relentless passion towards the business by striving for excellence and growing the businessdespitestiff competition in the industry.And I‟m surethatwiththesegreatachievements our Advisorswill continue to growas the business continues to reach new heightsin its journey”.
Chief Business Officer of HNBA Mr. Ivan Nicholas thanked the Advisor Force stating, “We‟re extremely proud of what ourAdvisor Force has achievedover the yearsand we‟re grateful for the sheer enthusiasm, commitmentand the winning spiritof our Advisor Forcein growing the business. Our Advisors with no doubt exemplifies to the true valuesof anobleLife InsuranceAdvisor and we‟re sure that the Advisor Force will continue to yield extraordinary results by setting new benchmarks in the industry”.
The 13thSales Convention of HNBA felicitated 227top-notchAdvisors under categories of Bronze, Silver, Gold and SuperGold including awardsfor the Best Service Center, Best Zonal Manager, Best Cluster Manager, Best Regional Office Manager and Million Dollar Round Table (MDRT) qualifierswere also recognized at the event. The most esteemed awardof the night„the Best Sales Person of the Year‟ was awarded to Mr. R. E. S. Liyanage.
Jun
As HNB Life enters a new chapter following its transition from HNB Assurance to HNB Life, the company continues to build on a proud 25-year legacy of protecting and empowering Sri Lankans. Marking this milestone through meaningful community engagement, HNB Life celebrated the Vesak season with a series of initiatives centered on gratitude, togetherness, and shared blessings.The celebrations commenced with a special effort to recognize and promote local entrepreneurs who contribute to the vibrant Vesak season each year. By shining a spotlight on small business owners operating Vesak-related stalls and ventures, HNB Life sought to support their livelihoods while encouraging the entrepreneurial spirit that strengthens communities across the country.The company further extended its involvement through a series of activities at Lankaramaya in Anuradhapura, including the painting of the sacred stupa and participation in several Vesak-related community events, bringing together employees, partners, and well-wishers.As HNB Life begins this new era, the Vesak season served as a meaningful reminder of the relationships and trust that have shaped the company's journey over the past 25 years. The transition from HNB Assurance to HNB Life represents more than a change in name, it reflects the company's continued evolution and renewed commitment to helping individuals and families protect what matters most while achieving long-term financial wellbeing.The Vesak initiatives were carried out with the intention of sharing positivity and seeking blessings for customers, employees, business partners, and communities across Sri Lanka. They also serve as a precursor to a series of Poson-related activities planned for the coming weeks, further reinforcing the company's commitment to engaging with communities and celebrating the values that bring people together.
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Jun
Marking a significant milestone in its journey as it celebrates 25 years of trust and transformation, HNB Life has introduced Privileged Protect, a novel universal life insurance solution designed to meet the evolving financial and protection needs of modern Sri Lankans.Developed as an evolved protection offering, Privileged Protect combines short-term premium commitments with long-term financial security, giving customers the flexibility to build wealth while safeguarding their future and loved ones.Designed for individuals seeking comprehensive life protection with greater financial convenience, the product offers a shorter premium paying term while ensuring continued long-term coverage and investment growth opportunities. The policy also includes six compulsory protection benefits, dividend and loyalty dividend entitlements, partial withdrawal facilities after five years, and the ability to convert the maturity value into a monthly income stream. Customers are also provided the flexibility to continue optional riders beyond the premium paying term and enhance their investment through top-up premiums.Commenting on the launch, Lasitha Wimalaratne, Executive Director / Chief Executive Officer of HNB Life, stated, “As we embark on a bold new chapter as HNB Life, the introduction of Privileged Protect reflects our commitment to continuously evolve alongside the changing aspirations of our customers. Today’s customer seeks greater flexibility, stronger protection, and smarter financial planning solutions that align with their lifestyle and long-term goals. This product has been thoughtfully designed to address those expectations while delivering the security and confidence our policyholders value. As we celebrate 25 years of excellence, we remain focused on shaping the future of insurance through innovative solutions that are relevant, accessible, and future-ready.”Also sharing his thoughts, Dinesh Udawatta, Executive Vice President / Chief Technical Officer stated, “The modern customer is increasingly looking for insurance solutions that go beyond traditional protection. Privileged Protect is an evolved offering built around convenience, flexibility, and long-term value creation. It is designed for individuals who want to secure their future with shorter payment commitments while continuing to enjoy meaningful protection and wealth accumulation benefits. As HNB Life, we are committed to introducing customer-centric innovations that empower Sri Lankans to confidently plan for the future.”With the launch of Privileged Protect, HNB Life continues to strengthen its portfolio of future-focused insurance solutions, reinforcing its commitment to protecting lives while empowering customers to achieve long-term financial wellbeing in an ever-evolving world. HNB Life PLC is licensed by the IRCSL and all policyholders are advised to read the policy document before concluding a sale to understand benefits, exclusions, terms and conditions.
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May
HNB Life, previously known as HNB Assurance, proudly marks another milestone in its 25 year journey of trust and protection, securing the prestigious ‘Best Life Bancassurance Provider – Sri Lanka’ award from for the sixth consecutive year.This continued recognition reflects HNB Life’s enduring legacy, built over 25 years of delivering reliable, customer-centric insurance solutions and excellence in bancassurance.The accolade comes on the back of a remarkable year for HNB Life’s Partnership Channel, which surpassed LKR 10 billion in Gross Written Premium (GWP), recording an impressive 58% growth. The channel also achieved a 58% growth in New Business Premium (NBP), further demonstrating strong market momentum. Adding to this success, the channel recorded its highest-ever number of MDRT, COT, and TOT achievers, underscoring the strength and capability its sales force.Commenting on the achievement, Executive Director / CEO Lasitha Wimalaratne stated, “As we celebrate 25 years of trust, this recognition holds special significance for us. Winning this award for the sixth consecutive year is a testament to the strong foundation we have built over the years as HNB Assurance, and the exciting future we are shaping as HNB Life. I must convey my sincere gratitude to our parent company Hatton National Bank, along with our valued bancassurance partners, for their continued trust and support, which has been instrumental in this journey. It also reflects the confidence our customers place in us and the dedication of our teams who consistently strive for excellence.”Executive Vice President / Chief Business Officer – Partnerships, Sanesh Fernando, also shared his thoughts, “This achievement is a reflection of the incredible journey we have built together with our partners over the years. Crossing the LKR 10 billion mark with a 58% growth, alongside achieving our highest MDRT, COT, and TOT numbers, is a proud moment for all of us. It speaks to the strength of our partnerships, the resilience of our teams, and our shared vision to deliver meaningful protection solutions to our customers. As we step into this next chapter as HNB Life, we are excited about what lies ahead and the opportunity to build on this momentum. Winning this award for the sixth consecutive year is truly special and I’d like to sincerely thank the management of Hatton National Bank, our partner banks, and our broker network for standing by us and supporting us every step of the way.”
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